Amazon’s Kelly Day restructures Prime Video International

Prime Video is restructuring its international business along regional lines in EMEA, APAC and the Americas.

Kelly Day, Amazon’s VP of Prime Video, rejigged The Bosch And the boys Streamer with expanded roles for Barry Furlong and Gaurav Gandhi.

Furlong, currently VP of Prime Video Europe, adds all businesses in Africa and the Middle East to his role and will lead EMEA.

Gandhi takes on a new role as head of the APAC region, adding Japan and Southeast Asia to his current role overseeing India. Sushant Sriram, Director – SVOD Business, will succeed Gandhi as Prime Video Country Director for India.

Kari Roe is responsible for the Americas (Brazil, Mexico, Latin America and Canada), Australia and New Zealand.

Josh McIver, director of international expansion, who has overseen Prime Video’s expansion into Africa and Southeast Asia, will continue to “prioritize international Prime Video initiatives beyond regional remit.”

The changes will take effect in early April.

In a memo to employees, Day said: “This new organizational structure is designed to enable us to reach our ambitious goals for global growth while remaining the most localized of global streaming services. It will also expand career development options for members of the Prime Video International team. Our plans to continue our work To create global consistency in approach, our growing priority is designed to simplify decision-making across countries and regions and allow Prime Video to rapidly scale globally while maintaining our focus on delivery for local customers.”

The changes take place in early April. They follow a major restructuring of Amazon Studios in the US, with Mark Resteghinim reporting to Laura Lancashire and an unnamed third IP- and talent-focused executive at Amazon Studios co-head of TV Vernon Sanders and Albert Cheng. They also follow the departure of key international executives such as Georgia Brown and Kasper Plueger.

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