‘Black Panther: Wakanda Forever’ Most Watched Marvel Premiere WW on Disney+, Samba TV Measured 2.1M US Households
Disney is calling them 5x Oscar nominees Black Panther: Wakanda Forever The most-watched Marvel premiere ever on Disney+ globally. Without providing viewership figures, they are claiming it based on hours streamed for the film in the first five days. The Ryan Coogler-directed sequel, which grossed $842.3M WW, dropped on Disney+ on Feb. 1 after an 83-day theatrical window.
Meanwhile, Samba TV, which measures viewership across a panel of 3M US SmartTVs, said live +4D household viewership was 2.1M.
This is a significant number, 400% ahead of the same frame black adamHBO Max draws 1.5M in Live-4D, same audience as Disney/Marvel Studios Doctor Strange in the Crazy Multiverse, And just under that Thor: Love and Thunder (2.2M).
Among the above movies, Black Panther: Wakanda Forever Over-indexed by the highest margins among black households (+44%), Hispanic households (+27%), and A20-24 Gen Z households (+9%).
The great takeaway from all of this: Windows works. Add that to Disney’s Labor Day 2020 theatrical release date count. mulan (1.12M), Disney/Marvel’s black widow During July 2021 (per Samba 1.1M weekend) and Jungle Cruise (777K) — Granted, they were both available on Disney+ in an additional pay tier.
“As it broke box office records last year,” said Samba TV’s VP of Measurement, Cole Strain. Black Panther: Wakanda Forever 2.1 million US households streamed the much-anticipated sequel to the iconic film featuring a star-studded cast during its debut on Disney+.
“Black families were more likely to visit Black Panther: Wakanda Forever Compared to other recent superhero franchises, including Batman, Doctor Strange in the Multiverse of Madness, Thor: Love and ThunderAnd black adam. Black households had a significant over-index of 44% compared to the average US household based on Black Panther: Wakanda Forever The number of viewers in the first five days has exceeded that of other films. Black Panther The sequel also struck a chord with younger audiences, including Gen Z households who were about 10% more likely to tune in than the average household,” Strain added.
“Black Panther The franchise continues to make history, not only thanks to phenomenal actor Angela Bassett’s first Oscar nomination and win for Marvel Studios, but also its diverse representation both on-screen and off-screen, which has led Black Family viewers to super-index by a strong double digit.” Samba continues to executive.
Samba TV collects viewership data through its proprietary automatic content recognition technology on opt-in smart TVs. Samba TV’s ACR is integrated at the chipset level in 24 leading smart TVs worldwide and captures content that crosses the TV screen regardless of source. This results in unbiased, comprehensive audience insights around the world. Samba TV’s 3M Smart TV research panel is balanced and weighted for the US census across age, gender, ethnicity and household income. By contrast, Samba TV’s panel is about 80 times larger than Nielsen’s 45K home. Samba TV does not estimate viewership on mobile phones. Samba TV measures at the household level, and does not extrapolate to individual viewers. This is an important difference from the number of instances reported by individual streamers at the viewer level.
Wakanda forever Oscar nominations for VFX, make-up and hairstyling, costume design, Rihanna’s original song “Lift Me Up” and supporting actress Bassett.
