Blockbuster Video will run an ad during the Super Bowl

Take out your membership card. The last Blockbuster store in the US plans to run an ad during the Super Bowl.

No, it didn’t suddenly get a bunch of late fees in its bank account. The shop, located in Bend, Oregon, won’t buy a seven million dollar TV spot. Instead, it’s streaming on Instagram. It will also play it on a VHS tape in stores, then make the tape available for rent at $2 a day.

The store is no doubt counting on the media (like this site) to adopt the plans, thus saving millions of dollars.

“We’re doing a fun, retro-style commercial that we’ll release during the Big Game. We’re featuring it during half time in the store and on social media,” store owner Sandy Harding told Oregon Live in an email.

The store is teasing the spot on Instagram in the lead up to Big Game. One post shows a giant cockroach atop the shop amid a desolate, rubble-strewn landscape, symbolizing its sole survivor status.

“Is the world coming to an end or is Blockbuster releasing its first commercial in a really, really long time? Yes. See you on 2/12,” the post read.

A show about America’s last Blockbuster store has been canceled by Netflix after one season.

From creator, writer, executive producer and showrunner Vanessa Ramos, Blockbuster Starring Park, Melissa Fumero, Tyler Alvarez, Madeleine Arthur, Olga Meredith, JB Smoove and Kamaiah Fairbairn. It follows Timmy Yoon (Park), an analog visionary living in a 5G world. And after learning he was directing the last blockbuster video in America,

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