Elon Musk is looking for ways to make Twitter profitable and return his investment. The new strategy targets businesses and their brands on social media platforms.
Well-known brands get a gold checkmark to distinguish them from the blue checkmark, which means they are now subscribers to Twitter Blue. A gold checkmark means that Twitter has “verified” the business as legitimate.
However, with the change, brands will have to pay $1,000 per month if they want to keep their gold checkmark, according to a report. Information.
Social media expert Matt Navara shared a screenshot of an alleged email from Twitter confirming new monthly subscriptions.
Additionally, “Affiliate Account Verification” will cost $50 per month. The latter is a brand associated with another major company.
Charging businesses to keep their checkmarks is in line with Twitter Blue customers paying $8 a month to keep their blue checkmarks. Monthly rate subscribers will see fewer ads and their answers will rank higher than non-subscribers.
Musk recently tweeted about sharing ad revenue with creators that require them to subscribe to Twitter Blue.
“Starting today, Twitter will share ad revenue with creators for ads that appear in their answer threads,” Musk tweeted. “To be eligible, the account must be a customer of Twitter Blue Verify.”
Some notable figures on the platform continue to have a blue checkmark for not subscribing to Twitter Blue, but Musk said they will lose their verified status in the coming months.
“Twitter’s legacy Blue Verified is unfortunately deeply flawed, so will sunset in a few months,” he posted.