Paris Hilton to Host Metaverse Dating Reality Show ‘Parisland’

Exclusive: Paris Hilton will play matchmaker in the Metaverse.

Socialite and reality star’s 11:11 Media has teamed up with Sandbox to create a gaming virtual world ParislandWhich falls somewhere between a game and an interactive TV show.

Billed as a “romantic adventure set on a tropical island”. Parisland The sandbox will see players participate in an in-game dating reality show hosted by Hilton on the Metaverse platform. It launches at The Sandbox on February 13, just before Valentine’s Day, and runs for a month.

Parisland Will provide players with five potential romantic partners. They will participate in tasks such as choosing wedding rings and dresses, finding out the secret of the island chef’s famous love burger, flirting with other contestants before choosing their partner. They will then have a wedding with Hilton DJing for the new couple.

“I can’t think of a better way to brighten up the winter months than with a romantic Valentine’s Day getaway to Paris Hilton’s tropical island at Metaverse,” said Sebastien Bourget, COO and co-founder of The Sandbox. “Parisland Offering sunny beaches, light romance, and true passion as you discover and impress your romantic partner and celebrate with a destination wedding.”

Sandbox is a decentralized gaming virtual world and subsidiary of Hong Kong-based blockchain gaming giant Animoca Brand. It describes its space as “part virtual real estate, part amusement park” and includes Warner Music Group, Ubisoft, Tony Hawk, The Walking DeadSnoop Dogg, Deadmau5, Steve Aoki, The Smurfs and Care Bears are among the partners.

Last year, it partnered with Lionsgate to launch its Metaverse platform hellboy The company originally published popular mobile games before focusing on project IP and bringing a community of mobile creators to the blockchain. Although cryptocurrencies and NFTs have faced a rocky year, with valuations sliding and FTX collapsing, high-profile entertainment figures continue to draw as a new creative and financial avenue.

For example, Parisland Hilton’s pop culture-focused 11:11 comes via Media, which the socialite co-founded in 2021 with veteran media and TV executive Bruce Gersh, who is COO and president. He has worked at Disney, William Morris, ITV Studio America, Meredith Corp. and Time Inc., among other roles, and founded Global Media Worldwide.

“We’re thrilled to celebrate another holiday at Metaverse, this time with the mission of helping people find love in The Sandbox,” said Cynthia Miller, who directs Web3 and Metaverse strategy at 11:11 Media. “This marks another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for the next generation of audiences to connect with brands, celebrities and each other.”

For Hilton, the news comes after her Netflix cooking show Cooking with Paris was cancelled, as the last date was published last month.

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