Walt Disney Celebrates 100 Years of “Storytelling and Innovation” with Super Bowl Commercial

The Walt Disney Company marks its 100th anniversary on October 16, 2023, and will celebrate that milestone today with a special commercial debut during Super Bowl LVII that spotlights its storytelling and innovation.

“As we commemorate our historic 100m anniversary, Walt Disney Company CEO Robert A. “We are incredibly grateful to generations of people around the world for being such a special part of our history and inviting our stories and characters into their lives over the last century. Disney100 represents a celebration of all our fans and families, and of our storytellers and creative visionaries whose talents and imaginations have created the magical moments that have made Disney an enduring part of global culture.”

The “Disney100 Special Look” features scenes from iconic Disney films, series, stage productions, theme parks and fans, as well as a collection of Walt Disney’s inspirational words.

The debut of the “Disney100 Special Look” kicks off the year’s activities.

In addition to a full slate of films, television and streaming, on February 18, Disney100: The Exhibition Making its world premiere at the Franklin Institute in Philadelphia, guests will be invited to a 15,000-square-foot, ten-gallery exhibit that will bring Disney stories to life through technology. The Walt Disney Archives is showcasing more than 250 of its “Kran Jewels” treasures – rarely seen original artifacts and artifacts, costumes and props, theme park attraction vehicles and more. The exhibition will make stops throughout the United States and Europe.

Disney parks have already started special Disney100 celebrations. On January 27, Disneyland Resort introduced the new Mickey and Minnie’s Runway Railway attraction, two new nighttime events: “World of Color – One” at Disney California Adventure and “Wonder Journey” at Disneyland Park, and an all-new, limited-time. Disney100-themed entertainment, food and beverage and merchandise offerings.

Disney will host its biggest fan exclusive events, sneak previews and a Disney100-themed celebration in September. Destination D23 For members only of D23: The Official Disney Fan Club.

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