‘Whitney’ director Kevin Macdonald partners with rebranded Bunnyjoy label Workerby Group

Whitney Director Kevin Macdonald has signed a multi-project deal with rebranded Bunnyjoy label Workerbee Group.

Macdonald, whose past credits include the famous Houston doc, is an Oscar winner One day in September And Marley, Will work closely with Workerbee’s new film division to jointly identify premium unscripted projects for collaboration.

The pair previously collaborated on the hit A+E Janet Jackson doc series Janet And the new partnership has already produced a major feature doc for a streamer, which will be announced soon.

“On a personal level I’m a huge fan of Kevin’s approach to storytelling and his partnership with our lead director Ben Hirsch has produced some of our most exciting documentary projects to date,” said Workerby CEO Rick Murray. “Knowing we’re going to make more high-profile films together is a great way to kick off our Workerby Film division.”

MacDonald added: “I’ve had a rewarding time working with Rick and the Workerby team on a number of projects over the past few years and am excited to formalize our relationship and work with them on the new documentary.”

The move comes as Workerby rebrands to the Workerby Group. It is now split into two divisions – film and format – and has formed a new senior team under creative director Ben Mitchell and newly promoted managing director Michelle Chappell. Speaking to Deadline last year, Banejoy UK exec chair Patrick Holland said Workerbee, whose credits include Channel 4/HBO the bridge and Netflix’s upcoming Idris Elba-narrated People’s playground, additional investment will be given as a reward for high performance. Indy recently unveiled plans to invest in unlisted businesses and talent based out of London.

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